Daftarkan Bisnis di Google Business Profile
Yang pertama kali harus kita lakukan adalah mendaftarkan bisnis kita di Google Business Profile yang dulu disebut sebagai Google My Business. Jadi, ini adalah satu layanan dari Google di mana kita bisa mendaftarkan bisnis di Google dan tentu saja gratis. Jadi, tinggal kita daftarkan, verifikasi dan lengkapi semua informasinya. Dan kita juga bisa menambahkan foto dan lain-lain.
Setelah kita daftarkan bisnis dan kita verifikasi, maka nanti bisnis kita bisa dioptimasi agar muncul juga di hasil pencarian organik dan juga bisa diiklankan.
Nah, ketika kita mendaftarkan bisnis, kalau bisa menggunakan email yang sama dengan akun Google Ads-nya. Tapi, kalau memang kebetulan berbeda email-nya, dan bisnis sudah terdaftar, silahkan akun atau email Google Ads-nya bisa didaftarkan sebagai admin di akun Google Business Profile. Sehingga nanti akun dari Google Business Profile ini bisa terhubung atau terkoneksi dengan akun Google Ads-nya.
Langkah berikutnya, kita harus membuat Search Campaign. Jadi, kita buat campaign baru, yaitu Search Campaign dan jangan lupa kita tambahkan aset Location.
Keterangan Select location source:
Location Group: kalau kita memiliki banyak cabang dan kita kelompokkan berdasarkan lokasi, kita bisa memilih ini dan grupkan setiap lokasi melalui New location group yang berada di sebelah kiri bawah.
All synced locations: menggabungkan semua lokasi yang tersedia.
Jadi, disesuaikan saja.
Selain itu, untuk melihat tampilan iklannya nanti, bisa lihat di bagian sebelah kanan. Jadi, nanti dia bisa muncul seperti ini, di bawah dari iklan search-nya dan kalau diklik bisa langsung masuk ke Google Maps.
Tapi, selain itu, iklan kita bisa juga tampil di hasil pencarian Google Maps seperti ini (berada di atas dengan label Sponsored). Jadi, orang bisa lihat website kita, direction atau menuju ke lokasi kita, bisa call dan share.
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Incorrect location naming
There are cases where Google Maps had added out-of-date neighborhood monikers. Thus, in Los Angeles, the name "Brooklyn Heights" was revived from its 1870s usage[143] and "Silver Lake Heights" from its 1920s usage,[144] or mistakenly renamed areas (in Detroit, the neighborhood "Fiskhorn" became "Fishkorn").[145] Because many companies utilize Google Maps data, these previously obscure or incorrect names then gain traction; the names are often used by realtors, hotels, food delivery sites, dating sites, and news organizations.
Google has said it created its maps from third-party data, public sources, satellites, and users, but many names used have not been connected to any official record.[143][145] According to a former Google Maps employee (who was not authorized to speak publicly), users can submit changes to Google Maps, but some submissions are ruled upon by people with little local knowledge of a place, such as contractors in India. Critics maintain that names likes "BoCoCa" (for the area in Brooklyn between Boerum Hill, Cobble Hill and Carroll Gardens), are "just plain puzzling" or simply made up.[145] Some names used by Google have been traced to non-professionally made maps with typographical errors that survived on Google Maps.[145]
In 2005 the Australian Nuclear Science and Technology Organisation (ANSTO) complained about the potential for terrorists to use the satellite images in planning attacks, with specific reference to the Lucas Heights nuclear reactor; however, the Australian Federal government did not support the organization's concern. At the time of the ANSTO complaint, Google had colored over some areas for security (mostly in the U.S.), such as the rooftop of the White House and several other Washington, D.C. buildings.[146][147][148]
In October 2010, Nicaraguan military commander Edén Pastora stationed Nicaraguan troops on the Isla Calero (in the delta of the San Juan River), justifying his action on the border delineation given by Google Maps. Google has since updated its data which it found to be incorrect.[149]
On January 27, 2014, documents leaked by Edward Snowden revealed that the NSA and the GCHQ intercepted Google Maps queries made on smartphones, and used them to locate the users making these queries. One leaked document, dating to 2008, stated that "[i]t effectively means that anyone using Google Maps on a smartphone is working in support of a GCHQ system."[150]
In May 2015, searches on Google Maps for offensive racial epithets for African Americans such as "nigger", "nigger king", and "nigger house" pointed the user to the White House; Google apologized for the incident.[151][152]
In December 2015, 3 Japanese netizens were charged with vandalism after they were found to have added an unrelated law firm's name as well as indecent names to locations such as "Nuclear test site" to the Atomic Bomb Dome and "Izumo Satya" to the Izumo Taisha.[153][154]
In February 2020, the artist Simon Weckert [155] used 99 cell phones to fake a Google Maps traffic jam.[156]
In September 2024, several schools in Taiwan and Hong Kong were altered to incorrect labels, such as "psychiatric hospitals" or "prisons". Initially, it was believed to be the result of hacker attacks. However, police later revealed that local students had carried out the prank. Google quickly corrected the mislabeled entries. Education officials in Taiwan and Hong Kong expressed concern over the incident.[157][158][159]
Google's web mapping service (launched 2005)
Screenshot of Google Maps in a web browser
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Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets (Street View), real-time traffic conditions, and route planning for traveling by foot, car, bike, air (in beta) and public transportation. As of 2020[update], Google Maps was being used by over one billion people every month around the world.[1]
Google Maps began as a C++ desktop program developed by brothers Lars and Jens Rasmussen in Australia at Where 2 Technologies. In October 2004, the company was acquired by Google, which converted it into a web application. After additional acquisitions of a geospatial data visualization company and a real-time traffic analyzer, Google Maps was launched in February 2005.[2] The service's front end utilizes JavaScript, XML, and Ajax. Google Maps offers an API that allows maps to be embedded on third-party websites,[3] and offers a locator for businesses and other organizations in numerous countries around the world. Google Map Maker allowed users to collaboratively expand and update the service's mapping worldwide but was discontinued from March 2017. However, crowdsourced contributions to Google Maps were not discontinued as the company announced those features would be transferred to the Google Local Guides program,[4] although users that are not Local Guides can still contribute.
Google Maps' satellite view is a "top-down" or bird's-eye view; most of the high-resolution imagery of cities is aerial photography taken from aircraft flying at 800 to 1,500 feet (240 to 460 m), while most other imagery is from satellites.[5] Much of the available satellite imagery is no more than three years old and is updated on a regular basis, according to a 2011 report.[6] Google Maps previously used a variant of the Mercator projection, and therefore could not accurately show areas around the poles.[7] In August 2018, the desktop version of Google Maps was updated to show a 3D globe. It is still possible to switch back to the 2D map in the settings.
Google Maps for mobile devices were first released in 2006; the latest versions feature GPS turn-by-turn navigation along with dedicated parking assistance features. By 2013, it was found to be the world's most popular smartphone app, with over 54% of global smartphone owners using it.[8] In 2017, the app was reported to have two billion users on Android, along with several other Google services including YouTube, Chrome, Gmail, Search, and Google Play.
Google Maps first started as a C++ program designed by two Danish brothers, Lars and Jens Eilstrup Rasmussen, and Noel Gordon and Stephen Ma, at the Sydney-based company Where 2 Technologies, which was founded in early 2003. The program was initially designed to be separately downloaded by users, but the company later pitched the idea for a purely Web-based product to Google management, changing the method of distribution.[9] In October 2004, the company was acquired by Google Inc.[10] where it transformed into the web application Google Maps. The Rasmussen brothers, Gordon and Ma joined Google at that time.
In the same month, Google acquired Keyhole, a geospatial data visualization company (with investment from the CIA), whose marquee application suite, Earth Viewer, emerged as the Google Earth application in 2005 while other aspects of its core technology were integrated into Google Maps.[11] In September 2004, Google acquired ZipDash, a company that provided real-time traffic analysis.[12]
The launch of Google Maps was first announced on the Google Blog on February 8, 2005.[13]
In September 2005, in the aftermath of Hurricane Katrina, Google Maps quickly updated its satellite imagery of New Orleans to allow users to view the extent of the flooding in various parts of that city.[14][15]
As of 2007, Google Maps was equipped with a miniature view with a draggable rectangle that denotes the area shown in the main viewport, and "Info windows" for previewing details about locations on maps.[16] As of 2024, this feature had been removed (likely several years prior).
On November 28, 2007, Google Maps for Mobile 2.0 was released.[17][18][19] It featured a beta version of a "My Location" feature, which uses the GPS / Assisted GPS location of the mobile device, if available, supplemented by determining the nearest wireless networks and cell sites.[18][19] The software looks up the location of the cell site using a database of known wireless networks and sites.[20][21] By triangulating the different signal strengths from cell transmitters and then using their location property (retrieved from the database), My Location determines the user's current location.[22]
On September 23, 2008, coinciding with the announcement of the first commercial Android device, Google announced that a Google Maps app had been released for its Android operating system.[23][24]
In October 2009, Google replaced Tele Atlas as their primary supplier of geospatial data in the US version of Maps and used their own data.[25]
On April 19, 2011, Map Maker was added to the American version of Google Maps, allowing any viewer to edit and add changes to Google Maps. This provides Google with local map updates almost in real-time instead of waiting for digital map data companies to release more infrequent updates.
On January 31, 2012, Google, due to offering its Maps for free, was found guilty of abusing the dominant position of its Google Maps application and ordered by a court to pay a fine and damages to Bottin Cartographer, a French mapping company.[26] This ruling was overturned on appeal.[27]
In June 2012, Google started mapping the UK's rivers and canals in partnership with the Canal and River Trust. The company has stated that "it would update the program during the year to allow users to plan trips which include locks, bridges and towpaths along the 2,000 miles of river paths in the UK."[28]
In December 2012, the Google Maps application was separately made available in the App Store, after Apple removed it from its default installation of the mobile operating system version iOS 6 in September 2012.[29]
On January 29, 2013, Google Maps was updated to include a map of North Korea.[30] As of May 3, 2013[update], Google Maps recognizes Palestine as a country, instead of redirecting to the Palestinian territories.[31]
In August 2013, Google Maps removed the Wikipedia Layer, which provided links to Wikipedia content about locations shown in Google Maps using Wikipedia geocodes.[32]
On April 12, 2014, Google Maps was updated to reflect the annexation of Ukrainian Crimea by Russia. Crimea is shown as the Republic of Crimea in Russia and as the Autonomous Republic of Crimea in Ukraine. All other versions show a dotted disputed border.[33]
In April 2015, on a map near the Pakistani city of Rawalpindi, the imagery of the Android logo urinating on the Apple logo was added via Map Maker and appeared on Google Maps. The vandalism was soon removed and Google publicly apologized.[34] However, as a result, Google disabled user moderation on Map Maker, and on May 12, disabled editing worldwide until it could devise a new policy for approving edits and avoiding vandalism.[35]
On April 29, 2015, users of the classic Google Maps were forwarded to the new Google Maps with the option to be removed from the interface.[36]
On July 14, 2015, the Chinese name for Scarborough Shoal was removed after a petition from the Philippines was posted on Change.org.[37]
On June 27, 2016, Google rolled out new satellite imagery worldwide sourced from Landsat 8, comprising over 700 trillion pixels of new data.[38] In September 2016, Google Maps acquired mapping analytics startup Urban Engines.[39]
In 2016, the Government of South Korea offered Google conditional access to the country's geographic database – access that already allows indigenous Korean mapping providers high-detail maps. Google declined the offer, as it was unwilling to accept restrictions on reducing the quality around locations the South Korean Government felt were sensitive (see restrictions on geographic data in South Korea).[40]
On October 16, 2017, Google Maps was updated with accessible imagery of several planets and moons such as Titan, Mercury, and Venus, as well as direct access to imagery of the Moon and Mars.[41][42]
In May 2018, Google announced major changes to the API structure starting June 11, 2018. This change consolidated the 18 different endpoints into three services and merged the basic and premium plans into one pay-as-you-go plan.[43] This meant a 1400% price raise for users on the basic plan, with only six weeks of notice. This caused a harsh reaction within the developers community.[44] In June, Google postponed the change date to July 16, 2018.
In August 2018, Google Maps designed its overall view (when zoomed out completely) into a 3D globe dropping the Mercator projection that projected the planet onto a flat surface.[45]
In January 2019, Google Maps added speed trap and speed camera alerts as reported by other users.[46][47]
On October 17, 2019, Google Maps was updated to include incident reporting, resembling a functionality in Waze which was acquired by Google in 2013.[48]
In December 2019, Incognito mode was added, allowing users to enter destinations without saving entries to their Google accounts.[49]
In February 2020, Maps received a 15th anniversary redesign.[50] It notably added a brand-new app icon, which now resembles the original icon in 2005.
On September 23, 2020, Google announced a COVID-19 Layer update for Google maps, which is designed to offer a seven-day average data of the total COVID-19-positive cases per 100,000 people in the area selected on the map. It also features a label indicating the rise and fall in the number of cases.[51]
In January 2021, Google announced that it would be launching a new feature displaying COVID-19 vaccination sites.[52]
In January 2021, Google announced updates to the route planner that would accommodate drivers of electric vehicles. Routing would take into account the type of vehicle, vehicle status including current charge, and the locations of charging stations.[53]
In June 2022, Google Maps added a layer displaying air quality for certain countries.[54]
In September 2022, Google removed the COVID-19 Layer from Google Maps due to lack of usage of the feature.[55]
Add placemark to Bola
No placemark has been added to this place yet. You can add the first.
Beberapa Hal yang Harus Diperhatikan
Ada beberapa poin yang perlu diperhatikan untuk menjalankan atau mempromosikan bisnis kita di Google Maps melalui Location Asset ini.
Yang pertama, tentu saja pastikan kalau bisnis kita ini memang local business. Artinya, bisnis yang kita punya itu menargetkan orang-orang yang berada di lokasi tertentu untuk bisa datang ke kantor atau tempat bisnis kita.
Biasanya, bisnis lokal ini seperti misalnya restoran, salon, klinik, dan lain-lain. Jadi, dia menargetkan orang sekitar saja.
Yang kedua, kita juga bisa melakukan set up bid atau menaikkan bid-nya untuk lokasi yang memang sesuai atau sangat spesifik dengan bisnis kita. Misalnya, di sini kita menargetkan sebenarnya Jabodetabek. Tapi, karena lokasi dari bisnis ada di Depok dan Jakarta, kita utamanya ingin mengoptimalkan dan menjangkau orang-orang yang berada di Jakarta dan Depok.
Maka, di sini kita bisa tambahkan Bid adjustment misalnya 50% untuk lokasi Jakarta dan 50% untuk lokasi Depok kita naikkan juga dari standar bidding-nya. Sehingga Google mengetahui bahwa bisnis atau iklan ini memang lebih diprioritaskan untuk area Jakarta dan Depok.
Cara Menaikkan Bid untuk Lokasi Tertentu:
Dan jangan lupa satu lagi, keyword-keyword yang terkait dengan lokasi misalnya seperti “kursus web programming jakarta” atau “kursus website depok” itu berarti harus kita gunakan.
Jadi, kurang lebih seperti itu tipsnya, silahkan dicoba. Mudah-mudahan ini bermanfaat buat teman-teman yang khususnya memiliki bisnis lokal, selamat mencoba!
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